For the sixth straight year, The Professional Bull Riders Invitational event took place at the Madison Square Garden Friday, January 6th-Sunday, January 8th. It's the season opener of the elite Built Ford Tough Series, with the Top 40 bull riders in the world. The riders are sponsored and outfitted by Ariat, the leading equestrian footwear and apparel company in the world.

Ariat sponsored booths will have customers enter their information for contests using their new mobile iPad application developed by Appetizer Mobile LLC. The iPad application will be used throughout the season by Ariat.

Here are some images from the latest bull riding competition at the Garden:

For more information, please contact:

http://www.Ariat.com