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October 2024

Snap Introduces New Ads

Snapchat is bringing ads to the app’s main Chat tab, the company announced. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about...

Amplitude Acquires Command AI

Amplitude, a publicly traded company that makes digital analytics software, has acquired Command AI, an app user engagement startup formerly known as CommandBar. Most of Command AI’s 30-person, San Francisco-based team will be joining Amplitude. Command AI’s co-founder and CEO James Evans started Command AI in 2021 as...