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11 Essential Rules For Preventing A PR Crisis

Forbes' latest article outlines 11 rules for preventing a PR crisis. Our CEO, Jordan Edelson, provides his thoughts along with 10 other Forbes members. Check out the excerpt below!     With today’s 24/7 news cycle, business and industry stories—both good and bad—don’t stay silent for long. When...

Swiftly Raises $10 Million

The startup company, Swiftly, just raised $10 million in its Series A funding round. The company will be utilizing its capital to grow software that improves real time data for transit systems across the Untied States. It is currently in over 50 cities and works...

11 Good Data Habits

Cybercriminals and hackers are more aggressive than ever these days. With advanced technology, breaches are increasingly common, which puts companies and their customers at risk of fraud and identity theft. To avoid this, businesses need to be extra careful with how they handle and store customer...

Super Apps Are Becoming More Prevalent

Startup companies traditionally focus on solving a niche problem which they can ultimately build a business around. Recently, India has seen a change in the mobile app industry where apps are becoming more widespread in functionality. Companies such as Truecaller and WeChat are just a...

YEC: Heavily Buzzed Pieces of Tech

YEC had recently posted an article highlighting 8 pieces of tech that are currently still on hot watch. Appetizer Mobile's CEO, Jordan Edelson, mentions how foldable phones have a ton of opportunity to make drastic changes in the tech industry for the future, but still...

Forbes: 14 Common SEO Mistakes

Forbes recently posted an article outlining some common SEO mistakes which were brought to light by Forbes' very own council members. Appetizer Mobile's CEO, Jordan Edelson, mentions how companies and businesses often focus on traffic rather than conversions. To read more about his thoughts and...