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Building Brand Loyalty Through Social Media

Marketing and building a strong relationship with your key consumers is a crucial piece to growing a brand. Thanks to social media, which gives companies the ability to interact directly with consumers, brand loyalty has become easier to achieve than ever before. YEC members gave...

Forbes: The Best Venue For Your Content

Developing great content is a reward in itself. However, if that content doesn't strike a chord with its core demographic, it isn't performing its function. Businesses need to know where their content is most likely to reach their target audience and make the most impact....

Apple vs Epic Games

Apple has removed Epic Games’ battle royale game Fortnite from the App Store after the developer on Thursday implemented its own in-app payment system that bypassed Apple’s standard 30 percent fee The decision marks a significant escalation in the feud between Epic and one of the world’s most dominant mobile...

YEC: Company Growth and Business Communication

Online services and software have seen massive growth over the past few months. Oftentimes, when companies see this type of growth, they're faced with communication issues. YEC members gave their advice for companies facing these type of issues and Appetizer Mobile's CEO stated, "Make sure...

Forbes: 15 Tips For Balancing Ad Spend In An Economic Crisis

Forbes recently posted an article discussing the issues businesses are currently facing regarding advertisement spending during this economic crisis. For agencies, client's ad spends are decreasing leading to lower revenue overall. Jordan Edelson, CEO of Appetizer Mobile, stated that, "Scaling down on advertising spending and...