Instacart Launches Fizz

Instacart has launched a new drinks and snack delivery app called Fizz. The 21+ app is built for friends and family and is designed to make it easier to stock up for a party or get-together. The host of a party can invite guests into their Fizz cart to allow everyone to choose what they want to bring to the gathering. The app aims to eliminate the headache of splitting the bill, so everyone pays for what they add to a cart. With the launch of Fizz, Instacart is diversifying its revenue streams and offerings, all while appealing to new types of customers. The social, party-planning aspect of Fizz enables the company to tap into a younger demographic that may not be using Instacart. As the host on Fizz, you can create a party cart and drop the link into your group chat. Guests can add to the party cart even if they don’t have the Fizz app downloaded. You decide when to place the full order and get it delivered immediately or scheduled in time for your party for a flat $5 delivery fee. Guests don’t have to pay for a delivery fee or any other sort of fee.