New Dating App Alert: LoveJack

For Julia LeStage and Lisa Le, the creators of a new dating app called LoveJack, finding love online doesn’t have to feel like filling out a mountain of paperwork. Sometimes, all you need are a few carefully chosen words to spark a connection. LoveJack profiles look like those on other blind-dating apps, but with a twist. Instead of blurred or hidden profiles, users see five words chosen by potential matches. When users press and hold on their phone screens (the app doesn’t use swiping mechanics), profile pictures are then revealed. The five words can be anything from personal traits and jokes to current feelings or even random details, such as the ingredients in their lunch sandwich — an entertaining tactic that we saw one beta user try during our testing.  The idea is that the five-word constraint allows users to be creative while also challenging them to be concise and clever, encouraging more witty conversations and moving away from mundane questions like “What do you do for a living?” or overused pickup lines.