While successful social media campaigns can build awareness, drive conversions and strengthen audience trust, even strong campaigns can fall flat if they miss key details or employ the wrong tactics. From posting on the wrong platforms to ignoring your audience’s wants and needs, seemingly small...
Leveraging artificial intelligence is quickly becoming one of the most accessible ways for small and medium-sized businesses to level up their marketing. Whether they’re inspiring content creation or generating customer insights, the right AI applications can help smaller teams punch above their weight and connect...
Throughout her years working in technology, Jenny Wang, 28, always found herself stumbling back to one idea — a personal styling agent to help users decide what to wear and buy based on their budget, lifestyle, weather, and calendar. She has tried to build such a...
Snapchat announced the launch of a new Snapchat+ tier called “Lens+.” The new tier costs $8.99 per month and, as its name suggests, is centered around giving users access to exclusive Lenses and AR experiences. In addition to giving users access to the perks unlocked with...
Some users and designers are already panning Apple’s new user interface dubbed Liquid Glass, even though it’s a bit early. There are reasons to think it might improve — but also valid critiques. While arguably the operating system design overhaul looks unfinished in many parts —...
Snap has launched a stand-alone Lens Studio iOS app and web tool. The new tools are designed to make it easier for anyone to create AR Lenses through text prompts and simple editing tools. With the Lens Studio app, users will be able to do things like generate...
Meta recently released a new video editing app for creators called Edits. The new app is designed to rival ByteDance’s CapCut, a popular short-form video-editing app used by many creators. Meta first shared that it was working on Edits back in January after ByteDance-owned CapCut was removed from...
