Move over, Santa. Now there’s another magical character for kids to track: the tooth fairy. After making a personalized tooth fairy video for his nephew, Oliver Finel noticed a gap. While there are plenty of Santa trackers, nothing similar existed for the tooth fairy. Recognizing that Generation Alpha is growing up with interactive online experiences at their fingertips, he set out to create a new kind of adventure that families everywhere could enjoy. Tooth Fairy Tracker features Kiki the Tooth Fairy as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications as Kiki begins her mission. Throughout the evening, children receive a series of video updates showing Kiki preparing for her journey, departing from headquarters, and traveling to collect the tooth. These updates may include flight speed information, vlog-style check-ins, and cute selfies.
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