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Snapchat Announces First Creator Awards Show

Snapchat announced that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat. ”Creators will receive awards like “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year,” alongside awards across fashion, beauty, sports, music, food, and games. Additional categories include collaboration, comedy, and cultural impact. Snapchat is the latest social media platform to launch awards for creators. Meta-owned Instagram introduced a new “Ring” award last October to recognize creators around the world. Instagram announced the 25 winners online, and each winner received a physical custom ring designed by English fashion designer Grace Wales Bonner, along with a digital golden ring around their Instagram profile.