Roku Announces Standalone Mobile App

Roku announced on Tuesday that it’s launching a standalone mobile app for Howdy, its recently launched ad-free streaming service that costs $2.99 per month. The app is available on both iOS and Android in the U.S. Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from Roku’s partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles. The library features titles like “A Haunting in Venice,” “Ice Age,” “Weeds,” and “Kids in the Hall,” as well as rom-coms, medical dramas, ’90s comedies, classics, and more. With this new app, Roku says subscribers can access Howdy’s library of content on the go. Priced at $2.99 per month, Howdy is currently the cheapest ad-free streaming service on the market. At launch, Roku said Howdy was designed to complement, not compete with, premium services.