Forbes: How Employee Council Can Benefit A Brand

Starting an employee council is about more than a corporate checkbox. Employee councils can be engines of insight, engagement and alignment. By directly involving employees in decision-making, a company can gain a clearer view of internal culture and give team members a greater stake in results. Their active participation keeps team and organizational values aligned, enhancing the brand’s reputation and its connection with customers. Members of Forbes Agency Council shared ways powerful employee councils strengthen company culture while boosting brand perception and Jordan Edelson, CEO of Appetizer Mobile, stated, “One benefit is that employee councils build strong trust with the consumer audience. Seeing that a company’s executive leadership cares just as much about their internal team as they do about their products creates a high level of sentiment around the company itself. Brands can foster this by building team meetings within departments that don’t normally communicate often”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/10/14/12-powerful-ways-an-employee-council-can-benefit-a-brand/