Startup “Another” Raises $2.5 Million

Corina Marshall spent 11 years working in retail digital marketing and realized the industry was behind the times. Specifically, the technology that helped retail brands sell unsold or excess products (off-channel inventory) wasn’t as sophisticated as it could have been. Brands sell their excess inventory at discount retailers like Nordstrom Rack, but often lose money because managing unsold inventory is difficult. Products are spread across warehouses, and teams are left guessing the value of an item and when the best time to sell it is. She decided to give the off-channel market a tech boost. In 2024, she launched her company Another, a software system that helps companies manage unsold or excess products. The secondary markets where these items are usually sold operate under tight timelines and can feature highly dynamic pricing due to fluctuating demand. Another connects to a business’s existing software systems, such as those that manage customer returns, to better centralize an organization’s data and workflows. This way, teams across the company can access data from the same place, making decision-making more effective. The company announced a $2.5 million seed round led by Anthemis FIL and Westbound.