By Rotation Partners With Uber

By Rotation, one of the U.K.’s most popular peer-to-peer fashion rental platforms, announced a partnership with the ride-sharing app Uber. From now until May 31, By Rotation users in the U.K. can rent outfits from others in their neighborhood and have them delivered via Uber within 60 minutes at a 10% discount. Though the discount applies to all users, the service is geared toward those renting ski gear. By Rotation said that 30% of the ski renters on its platform look for same-day pickup, and this partnership seeks to alleviate the annoyance of renting bulky, expensive ski gear and having to lug it around. The partnership is fun and timely. Previously, By Rotation teamed up with Airbnb to provide rental wedding outfits for guests attending destination weddings. It was another creative collaboration that sought to meet consumers where they are. Right now, ski clothing has become quite the fashion symbol online as the sport remains a popular pastime across Europe.