YouTube Updates Its Premium Lite Subscription

YouTube is expanding its more affordable, $7.99 per month Premium Lite subscription service with new features, including the ability to download videos for offline access and watch videos in the background, even if the screen is off or you’re using other apps. These options were previously only available to customers on its full plan, which costs $13.99 per month. The company said the additions were the result of user feedback, as customers in its pilot program shared that they wanted these specific features to make the subscription more attractive. Launched last March, YouTube Premium Lite introduced a more modestly priced subscription tier that would remove ads from “most” videos on the platform, including those across popular verticals like gaming, fashion, beauty, cooking, news, and more. However, ads would continue to be shown on music content and music videos. Plus, customers on the Lite plan won’t have access to the ad-free YouTube Music app.