Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
Generative AI models have demonstrated to app developers that combining a robust knowledge base with the right model can enable them to offer users services — once reliant on costly professionals like therapists or executive assistants — at a fraction of the price. Former VP...
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new AI-powered features for discovery and matching. The addition aims to offer fatigued singles an alternative to the “swipe” that...
Barcelona-based business travel management platform TravelPerk has raised $200 million at a hefty $2.7 billion valuation — almost double the $1.4 billion valuation at its previous fundraise last year. Alongside the raise, TravelPerk also announced it has acquired Swiss startup Yokoy to bring native expenses management into the fray. With...
Demand for generative AI help drive consumer spending on apps to $150 billion globally in 2024, up 13% from the prior year. According to an annual “State of Mobile” report from app intelligence provider Sensor Tower, AI apps saw a surge of interest over the past...
Drama unfolded across mainstream social media platforms like TikTok, which briefly went dark in the U.S. before a rapid return. Instagram recently faced backlash after ending its third-party fact-checking program. At the same time, startups like Favorited are attracting attention from investors, creators, and viewers. Favorited closely resembles TikTok Live as it aims to...
The world of fashion is moving at a faster pace each year. Most retailers introduce new styles each season, and fast-fashion companies like Shein, H&M, and Zara update their collections continuously. To keep pace with the rapid demand for new styles, brands and manufacturers have...
Hinge has launched a new AI-powered feature called “Prompt Feedback,” which aims to improve your dating profile by analyzing how you answer prompts and assessing if it needs to be more specific or authentic. Powered by OpenAI’s GPT-4o mini, Prompt Feedback evaluates each response and offers...
Goodnotes is one of the most popular iPad apps, and for good reason. The app is great for people who like to write out notes using an Apple Pencil; you can include both handwritten and typed text on one page and add things like images, stickers, and even...
