Demand for generative AI help drive consumer spending on apps to $150 billion globally in 2024, up 13% from the prior year. According to an annual “State of Mobile” report from app intelligence provider Sensor Tower, AI apps saw a surge of interest over the past...
Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good...
Snapchat is bringing ads to the app’s main Chat tab, the company announced. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about...
