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Forbes: Podcast Sponsorships

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good...

Snap Introduces New Ads

Snapchat is bringing ads to the app’s main Chat tab, the company announced. Up until now, Snapchat has kept the Chat tab free from ads, but users will now start to see “Sponsored Snaps” from advertisers alongside messages from their friends. Users won’t be notified about...