By Kieren McCarthy It's time to let Benjamin Franklin know that there is a third inevitability in life. To death and taxes, we must add advertisements. Despite a backlash against Google in March for adding a movie ad to its Google Home voice-assistant [surely you mean "invite to our...
By Rebecca Hills-Duty A new study by Vibrant Media suggests that introducing virtual reality (VR) and augmented reality (AR) to advertising may be the best way to improve viewer engagement and get the message across in a world where ad blocking software has become the norm...
By Erik J. Martin In an increasingly competitive and fragmented age for electronic content providers—when ad blocking, alternative content channels, and decreased attention spans seriously threaten the bottom line—publishers might want to consider seeking revenue solutions less in the real world than in the virtual world....
