Zac Johnson: Techniques to Reduce Shopping Cart Abandonment

By Zac Johnson


Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong.


Is there confusion about next steps? Did something on the page spook them? Did they lack confidence in the site’s security, or did they feel like you were asking for too much information?


To find out, 14 members from YEC share how to decrease online shopping cart abandonment late in the purchase cycle. Here’s what they had to say:


13. Offer Multiple Payment Options


It is important to offer multiple payment options so that your customers have the flexibility of choosing how they pay. Offering multiple payment options minimizes a key reason a customer will abandon their online shopping cart. A single pay option will not only turn off customers but push them toward the competition. Customers are less inclined to make a purchase when they have limited options.


– Jordan Edelson, Appetizer Mobile LLC


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