US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018
This Black Friday, more people than ever reached for their mobile devices.
As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black Friday, setting a single day record for both stores. In total, the App Store finished at $52 million and Google Play at $23.9 million.
Outside the US, global spending contributed another $117.3 million in App Store revenue, which is an 18% increase from 2017. Both the US and worldwide Black Friday trends are detailed in the chart below:
Overall, mobile gaming accounted for a bulk of App Store spending at 68% of total revenue. This was an over 60% jump from last Black Friday.
Also, Sports and Food & Drink were other categories that saw significant gains, increasing by 49% and 34%, respectively. They were led by entertainment- and leisure-based apps such as ESPN and NYT Cooking.
Finally, the report found that Black Friday’s 42.7% week-to-week growth beat out Cyber Monday’s 20% growth, further highlighting this Black Friday’s significance.
Want to learn more about mobile application development? Make sure to contact our Appetizer Mobile New York City team today!
Sorry, the comment form is closed at this time.