In the age of social media, influencer marketing is playing a larger role in many companies’ business strategies. When chosen thoughtfully, an influencer can greatly increase your business’ visibility and profits. However, it’s not enough to find someone with lots of followers—the influencer must align with your brand above all else.
Our CEO, Jordan Edelson, mentions that it’s important to gauge their true reach and value. He highly recommends looking at case studies and campaigns the influencer has worked on to gauge how well they performed. Secondly, he suggests validating their true reach/social impact and ensure their target audience is aligned with the product/service being promoted. Finally, he states that he would determine the EMV (earned media value) post-campaign to assess the return on investment. Appetizer Mobile’s app marketing team can help you source the best influencers to provide maximum ROI based on performance metrics and real world data to build the best performing digital marketing campaigns. Be sure to contact us for a free consultation.
To read the entire article and what the other Forbes members had to say on the topic, visit the following link and let us know your thoughts!