Forbes: 12 Essential Questions When Exploring New Marketing Technologies

Keeping up with digital trends and technology is vital for agencies if they want their digital marketing strategies to be effective and efficient. Not only is important for agencies to be aware, but it is crucial that they learn how to use the right platforms to attract the right user base. Our CEO, Jordan Edelson, stated the following, “Does the platform’s initiatives align with the branding of the company? This is an important question to ask because although acquiring customers and users is important, the lifetime value of the customer or user is one of the most important data points to focus on”. To read the entire article, visit the following link: https://www.forbes.com/sites/forbesagencycouncil/2019/11/22/12-essential-questions-when-exploring-new-marketing-technologies/#5ad46ead48f5