The use of personality tests during the hiring and onboarding process has grown in recent years, but it hasn't come without controversy. Proponents of these assessments believe the results can uncover deeper insights into a candidate's cultural fit, while naysayers argue that using them as...
Small and medium-sized businesses sometimes find working with an agency to be a difficult experience. While looking for expert external support, SMBs may encounter frustrations that undermine a promising partnership’s potential. By being attuned to the distinct needs of smaller clients, agencies can provide more...
Most of us have heard about how AI has the potential to transform businesses. But how are businesses actually using AI? From optimizing dumpster rental routes to generating content and code, New York-based leaders are harnessing AI to drive success and efficiency in their companies....
In the past, e-commerce companies enabled direct-to-consumer sales by creating online storefronts where customers could browse, purchase and receive products directly from the seller, cutting out intermediaries such as retail stores. Today, artificial intelligence is transforming the e-commerce landscape by helping businesses personalize recommendations, handle...
Starting a new business isn't for the faint of heart. It takes courage, ambition, and a tangible plan. Many people will be eager to support you on your journey, but some may actually give you advice that could hurt your chances for success. Members of Young...
Running a business from home brings with it a whole host of benefits, but it also has its cons. When your business takes place at home, it's very easy for household demands to overshadow business needs. This is a common challenge for every home business...
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and...
Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab the attention of—and quickly convert—prospective customers. How exactly can brands ensure their landing...
Before launching, a company is often still refining its identity and values, which makes building a strong brand voice right from the get-go somewhat of a conundrum. Without a deep understanding of the target audience, it is difficult to tailor a brand voice that resonates...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
