Forbes' latest article covers an issue that a lot businesses are currently facing. Marketing teams are being tasked to deliver on certain KPI metrics during a time when traffic and sales are completely uncertain. Learning how to navigate through this crisis is crucial and the...
Forbes recently posted an article highlighting different techniques that can be utilized for building a strong B2B marketing campaign on LinkedIn. Appetizer Mobile's CEO, Jordan Edelson, provided the following comments saying, "Utilizing marketing on LinkedIn to highlight a business’s profile and achievements is quite effective....
Forbes' latest article goes over design principles that all business owners, companies and brands should fully be aware of. It gets the user interested in what the business has to offer, and it tells a story about a brand. Our CEO, Jordan Edelson, stated the following,...
Marketing teams are often faced with the difficult decision of curating a platform specific campaign which can be difficult today with the large number of different platforms that exist. Forbes' latest article highlights how we can decide what marketing trends to adopt based on a...
There is often a discussion whether artificial intelligence has a positive or negative influence on a consumer's relationship with a brand. Although AI may seem to remove the personalization that one may feel with a brand when dealing with people directly, AI also has the...
Machine learning has been making larger impacts in multiple industries over the past decade. Forbes recently posted an article on how advertisers can utilize machine learning to gather better analytic insights and optimize marketing campaigns. CEO of Appetizer Mobile, Jordan Edelson, had stated, "Using machine...
Keeping up with digital trends and technology is vital for agencies if they want their digital marketing strategies to be effective and efficient. Not only is important for agencies to be aware, but it is crucial that they learn how to use the right platforms...
Virtual reality has been quite the buzzword used in a number of different industries over the past decade. As technology has advanced, we've begun to see how it's impacting our daily lives and how the progress in this field is revolutionizing each industry. Forbes recently...
Forbes' latest article speaks to the importance of building relationships when it comes to businesses and their clients. As important as traditional sales and marketing is in today's society, relationship management is widely underrated and can often be undervalued. Our CEO, Jordan Edelson, gave his...
Finding the right metrics and KPI's to determine how marketing campaigns are performing are key to building a successful brand. In Forbes' latest article, they highlight some of the main mistakes company's often focus on in regards to metrics in marketing. Appetizer Mobile's CEO, Jordan...
