Forbes recently posted an article discussing the issues businesses are currently facing regarding advertisement spending during this economic crisis. For agencies, client’s ad spends are decreasing leading to lower revenue overall. Jordan Edelson, CEO of Appetizer Mobile, stated that, “Scaling down on advertising spending and observing the resulting change can help identify whether further spending is actually necessary or not. Blindly spending advertising dollars without a strong understanding of the expected ROI can be detrimental to a business’s cash flow. Assess where consumers are spending money, and be open to testing new types of advertising campaigns”. To read the entire Forbes article, visit the following link:
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