Apple has removed Epic Games’ battle royale game Fortnite from the App Store after the developer on Thursday implemented its own in-app payment system that bypassed Apple’s standard 30 percent fee
The decision marks a significant escalation in the feud between Epic and one of the world’s most dominant mobile software marketplaces. It also comes at an especially fraught time for Apple as the iPhone maker navigates antitrust concerns over its operation of the App Store and the rules it imposes on certain developers.
Following the removal, Epic revealed a carefully calculated series of responses, including an antitrust lawsuit seeking to establish Apple’s App Store as a monopoly and a protest video that aired on YouTube and within Fortnite itself mocking the iPhone maker’s iconic “1984” ad and calling on gaming fans to #FreeFortnite by supporting its fight against Apple.
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