Playbook is a startup company that focuses on curated fitness content. It recently raised $9.3 in a Series A round from E.ventures, Michael Ovitz, Abstract, Algae Ventures, Porsche Ventures & FJ Labs. Personal trainers and the fitness industry as a whole have struggled immensely during the past 6 months. Unlike many fitness startups, Playbook really focuses on the creator side of the business rather than the final end user, believing that trainers can attract their own audience if they have the right tools and a platform to monetize them. Most importantly, trainers that bring in users to the platform via their personal link receive 80% of the revenue.