Snapchat’s Newest Acquisition

Snapchat has acquired Voisey, a U.K. startup that features instrumentals that you overlay with your own voice to create short music tracks (and videos), and also lets musicians upload instrumentals that become the basis for those tracks. Users can apply audio filters (like auto-tune, automated harmonies and some funny twists like a Billie-Eilish-ish effect) to their voices; and they can browse and view other people’s Voisey tracks. It’s not clear whether Snap would look to integrate some or all of Voisey’s features into its flagship app Snapchat to create new music services, or run Voisey as a separate app (with easy hooks into Snapchat), or a combination of the two.