Valuable Data Points To Be Gleaned From Clients’ Google Analytics

Understanding data and utilizing it to optimize your advertising and marketing campaigns is critical in order for it to be successful. Agencies should be well aware of these data points in order to construct a successful campaign for their clients. Google Analytics is a major tool that can help businesses understand where their traffic is stemming from. Forbes recently put out an article highlighting some feedback from the community and Appetizer Mobile’s CEO, Jordan Edelson, stated, “Analyzing their clients’ Google Analytics allows agencies to see where relevant traffic is coming from, identify trends and target opportunities. Additionally, optimizing your campaigns based on the data feedback will lead to higher conversion rates”. To read the entire article, visit: https://www.forbes.com/sites/forbesagencycouncil/2021/01/19/11-valuable-data-points-to-be-gleaned-from-clients-google-analytics/?sh=56fe650f36e0