Forbes: Email Marketing List

Building a contact list is a key step companies must take before they can launch email marketing campaigns that help them reach and connect with their target audience and convert prospects into customers. To help guide marketers wanting to improve their company’s email list and ensure that it includes subscribers who are likely to be interested in their products and services, the Forbes community provided some tips. Appetizer Mobile’s CEO, Jordan Edelson, mentioned “Keeping direct communication with decision makers as the focus of the list will help conversion rates when looking at the sales pipeline. Receiving a response back or a meeting with a decision maker from the company can ensure a more timely and efficient process”. To read the entire article, visit the following link: