Social Chat Launches

Frost Li, the former head of growth at Wish, founded Social Chat in May to create software that leverages machine learning and artificial intelligence for personalization, recommendations and live customer service — all to enable brands to convert lost social engagement into revenue and customer acquisition without having to rely on a big engineering team. Social Chat aims to mimic the customer experience you might receive in-store working with a favorite salesperson, but in the digital world, and allow consumers to purchase and transact during the social events, she added. Social Chat also announced a $6 million seed round co-led by Race Capital and Gradient Ventures.