Zigazoo Targets GenZ Demographic With New App

Zigazoo, the startup known for its TikTok-style video-sharing app for kids, is launching a separate app targeted at Gen Z users. The new app will take the flagship name and is meant for ages 13 and older, whereas the original kid-focused app is for Generation Alpha (3-12) and has been rebranded to “Zigazoo Kids.” Previous users in the younger age range will be automatically migrated to Zigazoo Kids.  Like Zigazoo Kids, the new Gen Z-focused app is a video thread-style platform that doesn’t allow users to type comments on posts. Instead, users can only respond to each other via short-form videos, which the company believes reduces negative comments and trolling.