In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online. To help businesses innovate and attract...
Zigazoo, the startup known for its TikTok-style video-sharing app for kids, is launching a separate app targeted at Gen Z users. The new app will take the flagship name and is meant for ages 13 and older, whereas the original kid-focused app is for Generation...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
If a business hasn’t yet started rolling out holiday marketing campaigns, there’s still hope. Rather than leave their share of the holiday market on the table, brands were provided advice from members of Forbes Agency Council to get some last-minute holiday marketing done. Jordan Edelson, CEO of...
Falkon, a sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization, has announced that it has raised $16 million in a funding round led by OMERS Ventures with participation from Greylock Partners, Trilogy Financial, Flying...
RelationalAI, a startup that wants to change the way data-driven applications are built by combining a database system with a knowledge graph, announced that it has raised a $75 million Series B funding round led by Tiger Global. Previous investors Madrona Venture Group, which led...
Shares has closed a $40 million Series A funding round led by Valar Ventures. The company has been working on a mobile app that lets you easily buy and sell shares, but with a social twist. You can follow your friends’ moves and talk with...
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. YEC members were asked for their...
A London-based startup called Veed that built an online-only, web-based platform for all video creators to edit and publish their work has raised $35 million in funding to double down on strong demand. The funding is coming from a single investor, Sequoia, and this is...
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must...
