Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate...
Maintaining brand consistency is essential for building trust and recognition among consumers, but many marketers unknowingly sabotage their own efforts. From misaligned messaging to chasing trends at the expense of a brand’s identity, small missteps can create a fractured brand experience, jeopardizing chances of converting...
Despite the rapid rise and evolution of new technologies dominating news headlines and the ubiquitousness of digital marketing across the internet, some “old school” marketing moves are still relevant. Done right, these more traditional marketing, advertising and PR tactics can still work in the modern...
Stefanos Loukakos, formerly a director at Meta’s business-focused Messenger division and, briefly, the tech giant’s blockchain org, noticed several years ago that online retailers were struggling to connect with potential shoppers. The problem, in his opinion, was that their marketing campaigns weren’t tailored enough. Merchants were sending generic...
Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, it’s difficult to keep up with every new trend and technology that could impact...
LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, announced the launch of a free direct message tool for creators to instantly share preset responses with followers. The new tool, called LTK DM, is integrated into the posts section of the LTK app. When...
As big social apps are optimizing for maximum engagement using algorithmic feeds and personalized content recommendations, Retro wants to go in the opposite direction: The company is launching a new feature called journals. It’s a flexible way to share photos with your favorite people and create visual...
Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such as sales numbers and website traffic that seem easier to measure and analyze, over subjective observations. Consequently,...
In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online. To help businesses innovate and attract...
Zigazoo, the startup known for its TikTok-style video-sharing app for kids, is launching a separate app targeted at Gen Z users. The new app will take the flagship name and is meant for ages 13 and older, whereas the original kid-focused app is for Generation...
