As big social apps are optimizing for maximum engagement using algorithmic feeds and personalized content recommendations, Retro wants to go in the opposite direction: The company is launching a new feature called journals. It’s a flexible way to share photos with your favorite people and create visual...
Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such as sales numbers and website traffic that seem easier to measure and analyze, over subjective observations. Consequently,...
In the age of e-commerce, brick-and-mortar businesses face increased pressure to remain relevant and competitive. However, these businesses also have the unique advantage of being able to provide customers with an immersive in-store experience that cannot be replicated online. To help businesses innovate and attract...
Zigazoo, the startup known for its TikTok-style video-sharing app for kids, is launching a separate app targeted at Gen Z users. The new app will take the flagship name and is meant for ages 13 and older, whereas the original kid-focused app is for Generation...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
If a business hasn’t yet started rolling out holiday marketing campaigns, there’s still hope. Rather than leave their share of the holiday market on the table, brands were provided advice from members of Forbes Agency Council to get some last-minute holiday marketing done. Jordan Edelson, CEO of...
Falkon, a sales analytics platform that uses AI to attempt to show where successful product sales are occuring in an organization, has announced that it has raised $16 million in a funding round led by OMERS Ventures with participation from Greylock Partners, Trilogy Financial, Flying...
RelationalAI, a startup that wants to change the way data-driven applications are built by combining a database system with a knowledge graph, announced that it has raised a $75 million Series B funding round led by Tiger Global. Previous investors Madrona Venture Group, which led...
Shares has closed a $40 million Series A funding round led by Valar Ventures. The company has been working on a mobile app that lets you easily buy and sell shares, but with a social twist. You can follow your friends’ moves and talk with...
Success in any business largely depends on the success of its marketing efforts. But with so many ways to market and so many areas to focus on, it can be challenging to narrow a campaign down to a single focal point. YEC members were asked for their...
