Match Launches “72 Hours”

Match is introducing an unconventional way of online dating to its users in order to promote more intentional connections. The dating app announced a new time-sensitive feature called “72 Hours,” an in-app weekly experience where users have three days to message potential matches before the chats disappear. During the designated time frame, members can select nearby profiles on a map and start conversations in hopes of making weekend plans with the other person before time runs out. The map only shows 15 people; however, if users run out of options, they can adjust the age and location filters to find different profiles from further away. Match will also give users a countdown when there are 24 hours left. At launch, 72 Hours will be available for users in the New York area. It will roll out nationwide over the coming months.