GreyOrange Raises $135M

Amazon has been leading the space for more than a decade with in-house systems, while companies like Locus, 6 River Systems and Fetch (now owned by and branded Zebra) have struck partnerships with top retailers. But asking “what’s next” is in no way an indication that fulfillment’s time in the spotlight has ended. In spite of some economy-fueled investment slowdowns, it’s a huge category that’s only getting huger. Headquartered roughly 20 miles north of Atlanta, in suburban Roswell, Georgia, GreyOrange was founded in 2011 — the year before Amazon’s Kiva deal shook the industry. The firm has landed a number of high-profile customers in the intervening decade-plus, including Walmart Canada, Nike and Swedish fast-fashion retailer H&M. The company hasn’t had much of an issue fundraising, either. GreyOrange announced a $140 million Series C in 2018 and announced that it has raised a $135 million growth financing Series D. Anthelion Capital led the round, which also featured returning investments from Mithril, 3State Ventures and Blume Ventures.