Amazon Launches Standalone Shopping App, Amazon Bazaar

Amazon announced the debut of Amazon Bazaar, a new low-cost shopping destination for Asia, Africa, and Latin America that will be available separately from the main Amazon shopping app. On Bazaar, most products are available under $10, and some are as low as $2, the retailer says. The product selection, available now on Android and iOS, will be available in its own app that’s available in Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria. Amazon says more markets will gain access to the app in the months ahead. The app has significant overlap with Amazon Haul, which launched last November as a competitor to Shein and Temu. Haul operates as part of Amazon’s main website and app, and will remain available in its existing markets, including the U.S., U.K., Germany, France, Italy, Spain, Japan, and Australia. In other markets, Amazon had already branded Amazon Haul as Bazaar, where it’s been available through Amazon’s main shopping app. That version also remains available in Mexico, Saudi Arabia, and the United Arab Emirates, in addition to India. (Amazon using two names for the same low-cost selection of inventory is confusing! But Amazon thinks the different names “better resonate with local language preferences and cultures.”)