Amo Releases Third App

Amo, the buzzy Paris-based startup that keeps releasing consumer social apps, is dropping its third app. And it’s going to look really familiar to former users of Zenly as Amo’s third app is a location-sharing app — just like Zenly. Amo is a relatively new startup created by 10 co-founders that all worked on Zenly, the location-sharing app that was acquired by Snap, grew to become one of the biggest social apps built in Europe and then got shut down by Snap. Over the past year or so, they’ve been working on a galaxy of social apps that are tightly interconnected — one account, one list of friends, one notification screen and a common design system. Amo first released ID, a brand new take on your social media profile that lets you express yourself with stickers, photos and drawings. ID lets you create a raw, three-dimensional profile. And it’s a fun collaborative space too as you can drop some content on your friends’ profiles. With its second app Capture, Amo is creating a social camera app. It’s both an innovative way to take photos and a shared camera roll with your friends and loved ones. It’s not BeReal, it’s not Locket and it’s definitely not Instagram. Amo’s new app, Location, is probably the easiest one to describe and understand. It’s a location-sharing app so that you can see what your friends are up to, get to know them a bit better and spend more time with them — in real life. In other words, it’s just like Zenly.