Microsoft’s Dive Into AI

Microsoft has launched its answer to Google’s AI-powered search experiences: Bing generative search. On the heels of a pilot in July, Bing generative search — albeit still under development — began rolling out to all U.S. users. The easiest way to invoke it is by searching “Bing generative search” on Bing; Microsoft also said it is introducing an option to more easily trigger Bing generative search for “informational queries.” Underpinned by a mix of AI models, Bing generative search aggregates information from around the web to generate a summary in response to search queries. As with Google’s similar AI Overviews feature, there’s an option to dismiss AI-generated summaries for traditional search results from the search page.