Agencies trying to understand a client’s audience today can go far beyond simply analyzing survey results or focus group responses. By tapping into behavioral data, digital conversations, real-world interactions and more, they can uncover what audiences actually want and truly value. While traditional research methods...
As client expectations shift on pace with rapid technological advances, agencies are feeling building pressure in everything from turnaround times to systems of measurement. AI has raised the baseline for speed while giving clients more visibility into whether an agency is delivering real value. At...
In a significant milestone for Google, CEO Sundar Pichai announced via X that the Gemini app has become one of the company’s fastest-growing products, recently surpassing 1 billion monthly active users. Pichai also noted it was the 14th Google product to hit the 1 billion mark. With...
Beyond changing how written content gets created, AI has also changed how people read it. Today, even thoughtful, original writing can be dismissed as AI-generated content if it feels too polished, predictable or generic. For agency professionals, whose credibility can hinge on perceived originality and...
Brothers Patrick and Ryan Coughlin, each with impressive careers in the tech industry (Patrick worked in national cyber defense, and at Splunk and Cisco; and Ryan with consumer products at Apple and Spotify), have launched a new kind of security startup. Savi Security seeks to protect everyday...
Gemini Spark, Google’s AI agent that can help with aspects of your digital life, is now available on Mac. The company said Spark is being added to the existing Gemini desktop app, as well as several updates and new features, including the ability to stay up...
As the rise of AI-generated music on streaming services continues, concerns are growing regarding how AI companies use copyrighted material to train their models, as well as how potential manipulations in streaming systems could lead to fraud. However, many music streaming services have yet to...
Whether you like it or not, Amazon continues to put AI at the center of the shopping journey. The company announced “Alexa for Shopping,” its new personalized AI shopping assistant, powered by Alexa+. Notably, the experience will replace Rufus, its generative AI shopping assistant that launched in 2024. According to the...
Bret Taylor’s AI startup Sierra is raising a $950 million funding round led by Tiger Global and GV, the company announced, pushing its post-money valuation above $15 billion. The raise gives Sierra more than $1 billion to work with — capital the company says it will...
As AI-generated artists and tracks flood music streaming platforms, Spotify is rolling out a new “Verified by Spotify” badge to help listeners more easily identify authentic human artists. To receive the badge, artists must meet certain criteria. Spotify looks for an identifiable artist presence both...
