Forbes: Podcast Sponsorships

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out there, how can an aspiring brand sponsor ensure a good fit that aligns with its values and reaches its target audience? Members of the Forbes Agency Council offered insights on how to evaluate promising podcasts to make sure they offer the right blend of content, reach and engagement for a brand. Jordan Edelson, CEO of Appetizer Mobile, had this to say on the topic, “Always perform your due diligence and see if the podcast ever naturally brings up your brand or product. If so, then their audience will already be well aware of the brand and/or product, and the sponsorship will work flawlessly as a stronger partnership”. To read the entire article, visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2024/12/06/how-to-make-sure-podcast-sponsorship-will-elevate-a-brand/