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WhatsApp AI Features

Last year, during the Q3 2023 earnings call, Mark Zuckerberg talked about leveraging AI to have business accounts respond to customers for purchase and support queries. Now, Meta announces AI-powered features for WhatsApp Business apps, such as helping with the creation of click-to-WhatsApp ads and...

AR In Advertising For 2022

Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences. Whether through interactive apps that blend reality with a fictional digital world, or through interior design apps that allow consumers to virtually create their dream living space, AR has become...