Employees at many companies today are expected to make decisions through careful data analysis, but the tools they need to do it are clunky, slow or — in some cases — don’t exist. That’s according to Colin Zima, the CEO of Omni, a business intelligence (BI) platform that aims to help organizations simplify how they work with their data. Before co-founding Omni, Zima led the Search quality team at Google and was the chief analytics officer at Looker. Omni’s platform lets users run ad hoc data analyses and build charts and reports, and also provides tools to create visualizations with components such as hyperlinks, text, and images. In addition to a point-and-click interface for creating data queries and dashboards, Omni offers a compatibility layer for Excel spreadsheets and formulas. It can also take raw SQL, the language used to communicate with databases, and automatically parse and restructure it into “modeled concepts” that then become accessible in Omni’s interface.
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