Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning. When brands can anticipate what will resonate...
Neptune is one of the newest short-form video apps on the block seeking to compete with major players like TikTok, Instagram Reels, and YouTube Shorts. The app, currently in beta, has attracted attention from hundreds of thousands of users, with 970 testers participating and 400,000 people on...
ChatGPT became the world’s most downloaded app in March, excluding games, topping the usual contenders for the No. 1 spot, Instagram and TikTok. This is the first time the app has topped the monthly download charts and ChatGPT’s biggest month ever. According to new data,...
In a saturated digital landscape, brands are always looking for meaningful engagement with their audiences to build customer loyalty, showcase their expertise and maintain consistent communication. One time-tested, proven method of engaging consumers is creating a branded newsletter. Done right, a newsletter can become a...
As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos. Creators will get access to an improved video editor, the ability to generate AI stickers, a feature that syncs content to the beat...
President Donald Trump has extended the deadline for the TikTok ban by 75 days. Trump shared a post on Truth Social on Friday stating that he is signing an executive order to allow more time to finalize a deal. The announcement comes just one day before the...
Apple announced that it’s rolling out visionOS 2.4, bringing Apple Intelligence-powered AI features to the Apple Vision Pro. The update also introduces new spatial experiences and the Apple Vision Pro app for iPhone. With Apple Intelligence on the Apple Vision Pro, users will get access to writing...
