Snapchat announced that Snap Map now has more than 400 million monthly active users, a new milestone for one of the app’s core features. Launched in 2017, Snap Map was originally a way for users to see their friends’ locations and browse public snaps from around the world. Over time, the feature has evolved and now offers ways for users to discover local hotspots and find things to do. Snap Map’s success is important for Snapchat, as it’s a crucial part of the social network and gives it a competitive edge over rivals like Instagram and TikTok, both of which don’t offer real-time social discovery in the way that Snap Map does. Instagram is aware of this, as the Meta-owned social network has been spotted working on a “Friend Map” that would allow users to see their friends’ locations in real time.
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