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WordPress Owner Automattic Acquires Beeper

WordPress.com owner Automattic is acquiring Beeper, the company behind the iMessage-on-Android solution that was referenced by the Department of Justice in its antitrust lawsuit against Apple. The deal, which was for $125 million according to sources close to the matter, is Automattic’s second acquisition of a cross-platform messaging solution after buying...

Retro Launches Collab Journals

As big social apps are optimizing for maximum engagement using algorithmic feeds and personalized content recommendations, Retro wants to go in the opposite direction: The company is launching a new feature called journals. It’s a flexible way to share photos with your favorite people and create visual...

Meta To Introduce Fact-Checking Program

With two large-scale elections in the U.S. and India next year, Threads aims to introduce a fact-checking program to the social network. Instagram head Adam Mosseri said that the social platform currently matches ratings from Facebook or Instagram to similar content. But next year fact-checkers will have...

Favs App Aims to Change Social Media

Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia...

Forbes: Strategies for Understanding a Client’s Audience

To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...

Rex – The New Social App!

A team of Twitter alumni are launching a new consumer social app, Rex, aimed at helping people share their personal recommendations of places to visit — like restaurants, bars, museums, and other businesses, even trails and parks. Using a combination of AI and computer vision technologies,...

Social Platforms Brands Can Leverage For Marketing

When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...

Flipboard Makes A Change In Content Creation

Magazine reading app Flipboard is becoming the latest contender in the battle to relocate some of the online conversations taking place on Twitter onto its own platform instead. The company announced that Flipboard’s curators will be able to publish original content into their magazine in...

Amazon Launches Inspire

Amazon is bringing a TikTok-like shopping experience to its app. The company announced the launch of Inspire, a new short-form video and photo feed that allows consumers to explore products and ideas and shop from content created by influencers, brands and other customers. The feature...

Tips on Launching Products On Social Media

Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of...