As competition with TikTok and Reels heats up, YouTube announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update for creators, YouTube Chief Product Officer Johanna Voolich introduced six new tools that will help creators craft...
LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, announced the launch of a free direct message tool for creators to instantly share preset responses with followers. The new tool, called LTK DM, is integrated into the posts section of the LTK app. When...
TikTok is the latest tech company to incorporate generative AI into its ads business, as the company announced that it’s launching a new “TikTok Symphony” AI suite for brands. The tools will help marketers write scripts, produce videos and enhance current assets. The suite includes...
WordPress.com owner Automattic is acquiring Beeper, the company behind the iMessage-on-Android solution that was referenced by the Department of Justice in its antitrust lawsuit against Apple. The deal, which was for $125 million according to sources close to the matter, is Automattic’s second acquisition of a cross-platform messaging solution after buying...
As big social apps are optimizing for maximum engagement using algorithmic feeds and personalized content recommendations, Retro wants to go in the opposite direction: The company is launching a new feature called journals. It’s a flexible way to share photos with your favorite people and create visual...
With two large-scale elections in the U.S. and India next year, Threads aims to introduce a fact-checking program to the social network. Instagram head Adam Mosseri said that the social platform currently matches ratings from Facebook or Instagram to similar content. But next year fact-checkers will have...
Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
A team of Twitter alumni are launching a new consumer social app, Rex, aimed at helping people share their personal recommendations of places to visit — like restaurants, bars, museums, and other businesses, even trails and parks. Using a combination of AI and computer vision technologies,...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
