Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space. Instead, today’s apps are entertainment giants, filled with creator content, multimedia...
To create effective marketing strategies, agencies must first diligently learn about their clients’ audiences to gain deep understanding of the target demographic. Because each client’s audience is unique, tailoring campaigns to resonate with their distinct preferences, behaviors and pain points is essential for success. Of...
A team of Twitter alumni are launching a new consumer social app, Rex, aimed at helping people share their personal recommendations of places to visit — like restaurants, bars, museums, and other businesses, even trails and parks. Using a combination of AI and computer vision technologies,...
When marketers think about how to attract prospects via social media, their minds likely turn to the big players, such as Facebook, Instagram, LinkedIn, TikTok and Twitter. In reality, however, leveraging other social platforms that may not be widely considered to be major vehicles for...
Magazine reading app Flipboard is becoming the latest contender in the battle to relocate some of the online conversations taking place on Twitter onto its own platform instead. The company announced that Flipboard’s curators will be able to publish original content into their magazine in...
Amazon is bringing a TikTok-like shopping experience to its app. The company announced the launch of Inspire, a new short-form video and photo feed that allows consumers to explore products and ideas and shop from content created by influencers, brands and other customers. The feature...
Launching a new product on social media can be a great way to go to market, but that’s only if you design an effective social media campaign. From creating content to scheduling, building awareness of your new product on social media requires a lot of...
Today's consumers are looking for a steady stream of valuable, interesting information from the brands and influencers they follow. Creating this content and being able to do so consistently can often lead to many issues for creators. Fortunately, YEC members were asked to provide some tips on...
Customer service and communication with customers has drastically shifted over the past decade. With the use of social media, brands and companies are forced to communicate in a way that has never been done so in the past. YEC community members were asked for their...
Livestreaming is an innovative way for brands to reach people in a natural, unscripted fashion without blowing their marketing budgets on costly video productions that are more challenging to create. Forbes agency asked its council members for unique ideas on utilizing the tool to target...
