Siro Raises $50M

An increasing number of meetings have an AI note-taker present that transcribes the call and provides action items. Siro wants to do the same for sales folks who are on the ground and talking to customers face-to-face. The company announced it has secured $50 million in a Series B round led by SignalFire with participation from Dick Costolo and Adam Bain’s VC firm 01 Advisors. Square CPO Saumil Mehta; the founders of business management software Squire, Songe LaRon and Dave Salvant; former Yelp SVP of Engineering Michael Stoppelman; and former Snap Engineering VP Ding Zhou also participated. To date, Siro has raised a total of $75 million. Founder Jake Cronin’s idea for Siro came from an experience in college. For a summer, he had the option of working at an amusement park or selling kitchen knives door to door. He chose the latter and earned good money from it. The next year, he opened an office to hire other sales reps and have them sell knives. But he realized that he couldn’t be on the ground to help coach all the junior reps.