Forbes: How Will Automated Meta Ads Impact Agencies?

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising both opportunities and challenges. Staying ahead of these shifts will require agencies to rethink their processes and prepare for a more AI-driven advertising landscape. Forbes Agency Council members discussed how this move by Meta could impact agencies and the future of client work. Jordan Edelson, CEO of Appetizer Mobile, had stated, “Agencies should expect that they will be engaged based more on their ideation capabilities and overall creativity. Since ad creation can be done on demand and generatively via AI, deciding on the most impactful creative will be tasked to agencies with the most experience and proven track record of performance”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2025/09/15/how-will-automated-meta-ads-impact-agencies-18-expert-insights/