Locket, a private social networking app for friends, has scored a win with Gen Alpha users following the launch of its latest feature, Rollcall. The app, which lets friends share photos that then appear in home screen widgets, first hit the top of the App Store’s charts in early 2022 by taking advantage of Apple’s widget system to form the basis of its social network. Instead of updates sent via push notifications, the app’s widget would update to show your friends’ newly posted photos. This, in turn, would drive engagement back in the app, prompting users to share their own photos in return. Locket’s Rollcall feature takes a similar approach by turning Apple platform features into social networking tools, CEO Matt Moss explains. A former Apple Worldwide Developers Conference (WWDC) student scholarship winner, Moss understands that new formats can help attract users and draw people in.
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