Audience participation can become a liability for brand communities online when it is treated as an open invitation rather than a designed system. Without the right structure, brands risk gathering scattered feedback, rewarding the loudest voices and creating expectations they cannot meet. Done well, however,...
Etsy announced the launch of its native app within ChatGPT, opening up a new way for shoppers to explore its catalog of over 100 million listings. The new experience is designed to move beyond the limitations of traditional keyword queries. Instead of typing something like “wooden coffee...
Bret Taylor’s AI startup Sierra is raising a $950 million funding round led by Tiger Global and GV, the company announced, pushing its post-money valuation above $15 billion. The raise gives Sierra more than $1 billion to work with — capital the company says it will...
Sweden-based caller ID app Truecaller said that it has hit the milestone of 500 million monthly active users on its platform. The company said that it also crossed the mark of 150 million users outside India, its biggest market with over 350 million monthly users....
In an industry driven by constant platform updates, shifting algorithms and evolving trends, marketing content may have a short shelf life. But when agencies invest in resources designed to deliver value far beyond a single campaign, these can continue to build credibility, educate audiences and...
Google announced a series of new features coming to the Android ecosystem, alongside its March software update for Pixel phones, called the Pixel Drop. Notably, Android users are getting a new way to find lost luggage. If users have added a Find Hub-compatible tracker tag to...
As AI becomes the dominant theme for marketers across industries, many are seeing similar messaging from the competition. As the volume around AI rises, attention is becoming harder to earn in general, pushing marketers to rethink how they are positioning AI. How are marketers making...
Last year, a swarm of AI browsers from companies like OpenAI, Perplexity, Opera, and The Browser Company launched with the aim to replace Chrome with features like sidebar assistants and automated tasks. Now Google is flexing its own AI muscle by adding similar features to Chrome, the world’s largest browser by market...
TikTok has quietly released a new stand-alone short drama app called PineDrama in the U.S. and Brazil. The app offers access to microdramas, which are essentially bite-sized TV shows that can be watched in a series of one-minute episodes. Think TikTok, but every video you...
When it comes to Super Bowl ads, brands are competing not only for attention, but also for cultural relevance, memorability and measurable impact. Each year, shifts in consumer sentiment, media consumption and technology shape how advertisers approach everything from storytelling and humor to audience targeting...
