Forbes: PR Mistakes That Erode Results

Every PR practitioner has seen it happen: A client with great potential quietly undermines their own PR strategy, not through scandal or crisis, but through minor actions that seem harmless—until they aren’t. A polished yet lifeless quote here, a blitz of dud press releases there, and before long, media connections that took years to cultivate start to fray. The good news is that most of these client missteps share a common thread: a basic misunderstanding of what PR is and how it works over time. Members of Forbes Agency Council shared insights into mistakes they’ve repeatedly seen clients make with PR and media and how they coached them toward more strategic, effective and sustainable approaches. Jordan Edelson, CEO of Appetizer Mobile, stated, “We often see overspending on PR for short-term wins without a clear long-term strategy. While this can generate quick visibility, it often leads to diminishing returns over time and forces reactive pivots. We coach clients to focus on sustained partnerships and strategic media investments that create lasting brand equity and deliver value not just to current audiences, but to future ones as well”. To read the entire article, you can visit the following link: https://www.forbes.com/councils/forbesagencycouncil/2026/03/06/mistakes-pr-clients-make-that-erode-results-and-how-to-unlearn-them/