Black Friday 2018

US Mobile App Stores Sets $75.9 million Revenue Record on Black Friday 2018

 

This Black Friday, more people than ever reached for their mobile devices.

 

As per a new Sensor Tower report, the U.S. App Store and Google Play combined for $75.9 million in revenue on Black Friday, setting a single day record for both stores. In total, the App Store finished at $52 million and Google Play at $23.9 million.

 

Outside the US, global spending contributed another $117.3 million in App Store revenue, which is an 18% increase from 2017. Both the US and worldwide Black Friday trends are detailed in the chart below:

 

 

Overall, mobile gaming accounted for a bulk of App Store spending at 68% of total revenue. This was an over 60% jump from last Black Friday.

 

Also, Sports and Food & Drink were other categories that saw significant gains, increasing by 49% and 34%, respectively. They were led by entertainment- and leisure-based apps such as ESPN and NYT Cooking.

 

Finally, the report found that Black Friday’s 42.7% week-to-week growth beat out Cyber Monday’s 20% growth, further highlighting this Black Friday’s significance.

 

Want to learn more about mobile application development? Make sure to contact our Appetizer Mobile New York City team today!