Virtual reality is not a new technology, but it has steadily gained momentum over the last few years. The size of the VR market is expected to grow exponentially by 2024, and recent advances in the world of gaming have helped it make its way into more people’s lives. Contributors to Forbes Agency Council explore different ways that they believe VR will impact the advertising market in coming years and Appetizer Mobile’s CEO, stated, “VR will have a massive impact on the advertising industry, given the range of tools developers and designers will have to work with to implement creative strategies around the ads. New KPI metrics will be established, as advertisers will focus more on tracking immersion and in-experience engagement”.
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